Digital Marketing

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Course Curriculum

Introduction to Digital Marketing

What is Digital Marketing?

00:00
The Fundamentals of Digital Marketing

00:00
Scope of Digital Marketing in India & Globally

00:00
Latest Trends in Digital Marketing

00:00
Digital Marketing for Working Professionals

00:00
Digital Marketing for Startups

00:00
Digital Marketing for SMBs (Small & Medium Businesses)

00:00
Career Opportunities in Digital Marketing

00:00

Learning WordPress

What is WordPress?

00:00
Role of learning WordPress in Digital Marketing

00:00
WordPress.com vs WordPress.org

00:00
WordPress installation & Setup

00:00
Creating WordPress website & blog

00:00
Using Page builders

00:00
WordPress Themes & Plugins

00:00
Using WordPress for Blogging

00:00
Building WordPress-based eCommerce sites

00:00
Using WordPress for Different Websites

00:00

Search Engine Optimization (SEO)

What is SEO and why is it important?

00:00
Working for Search Engines

00:00
Introduction to SERPs

00:00
Different SEO Ranking Factors

00:00
White Hat vs Black Hat SEO

00:00
Understanding Google algorithm

00:00
On-Page SEO

00:00
Off-Page SEO

00:00
Technical SEO

00:00
Local SEO

00:00
Mobile-first SEO

00:00
Advanced Keyword Research

00:00
Google Search Console

00:00
SSL Certificate & Website Security

00:00
eCommerce SEO

00:00
SEO Reporting

00:00
SEO Case Studies

00:00

Social Media Optimization & Marketing

What is Social Media Marketing (SMM)?

00:00
What is Social Media Optimization (SMO)?

00:00
Understanding Different Social Media Platforms

00:00
SWOT Analysis

00:00
Content Strategies According to SM Platforms

00:00
Organic Reach

00:00
Optimizing Profiles on All Social Media Platforms

00:00
Lead Generation Using Social Media

00:00
Chatbots

00:00
Top Social Media Optimization Tools

00:00
Creation of Social Media Calendar

00:00
Understanding Client Projects & Requirements

00:00
Social Media Content Creation Tools

00:00
Rule of Consistency on Social Media

00:00
Finding Best Content Ideas

00:00
Social Media Best Practices

00:00
Influencer Marketing

00:00
SMO Report Creation

00:00
WhatsApp Marketing

00:00

Google Analytics 4

Google Tag Manager (GTM) 

Content Marketing

What is Content Marketing?

00:00
Types of Content Marketing

00:00
Content Marketing Goals

00:00
Using Different Forms of Content

00:00
Creating Content Marketing Strategies

00:00
Content Marketing for Social Media

00:00
Important Metrics to Measure in Content Marketing

00:00
Content Marketing with Video Content

00:00
Storytelling

00:00
Quora, Infographics, Niche Blogging

00:00
Forum Marketing

00:00
Memes, Carousels, and Podcasts

00:00

YouTube Marketing

Benefits of YouTube Marketing

00:00
How YouTube Works?

00:00
Analysis of Top YouTubers

00:00
Setting Up New YouTube Channel

00:00
Essentials for YouTube Video Recording

00:00
Voice and Video Editing Tips and Tools

00:00
Adding Viral Elements to Video

00:00
YouTube Video Uploading Checklist

00:00
Power of YouTube Live

00:00
How to Build and Grow YouTube Channel Organically?

00:00
How to Earn from YouTube?

00:00
Monetizing YouTube Channel

00:00
YouTube Funnels

00:00
Top YouTube Tools for Growth and Marketing

00:00

App Store Optimization (ASO)

Introduction to App Store Optimization

00:00
Role of ASO

00:00
How to Optimize Apps for App Stores?

00:00
How to Increase App Downloads?

00:00
On-Page and Off-Page ASO Factors

00:00
Top App Store Optimization Tools

00:00
Creating ASO Strategies

00:00
Understanding Google Play Console

00:00
Paid Campaigns for ASO

00:00
Google Firebase and Analytics

00:00
iOS App Store Optimization

00:00
App Store Marketing on Facebook and Google

00:00
App Ratings and Reviews

00:00

Google My Business (GMB)

What is Google My Business and How Does it Work?

00:00
Setting up GMB Account

00:00
Importance of Local Business Listings

00:00
Optimizing the Rank of Google My Business Listing

00:00
Lead Generating Using Google My Business

00:00
Getting Organic Reviews on GMB

00:00
Dealing with Negative & Fake Reviews

00:00
Managing Multiple Locations in GMB

00:00
Top Tips, Tricks, and Hacks

00:00

Google Ads

Introduction to Google Ads

00:00
Working of Google Ads

00:00
Types of Google Ads

00:00
Importance of Landing Pages

00:00
Running and Optimizing Search Ads

00:00
Running and Optimizing Display Ads

00:00
Remarketing With Google Ads

00:00
Running App Install Ads 

00:00
Lead Generating Ads

00:00
Video Ads

00:00
Shopping Ads

00:00
Call Only Ads

00:00
Proper Audience Targeting

00:00
In-depth Optimization of Ad Groups

00:00
Conversion Ads

00:00

Facebook Ads

Introduction to Facebook Ads

00:00
How does Facebook Ads Work?

00:00
Types & Objectives of Facebook Ads

00:00
Understanding Audience and Targeting

00:00
Understanding Ad Placements

00:00
How to Write Ad Copies?

00:00
Optimizing Landing Page for Ad Relevancy

00:00
A/B Testing

00:00
Facebook Pixel Setup

00:00
Facebook Analytics

00:00
How to Run Facebook Ads the Right Way?

00:00
Dynamic Ads

00:00
Remarketing and Retargeting

00:00
Lead Generation & Funnels

00:00
Facebook Messenger Marketing

00:00
Competitor Research and Spying

00:00
Video Advertising using Facebook Ads

00:00
Finding Clients for Facebook Ads Projects

00:00

Email Marketing

What is Email Marketing, and How Does it Work?

00:00
Top Digital Marketing Tools

00:00
Using Automation in Email Marketing

00:00
Omni-channel Marketing

00:00
How to Write Professional Emails?

00:00
Important Metrics and Insights

00:00
Call to Actions in Emails

00:00
Email Cycles and Funnels

00:00
Conversion Rate Optimization

00:00
Lead Generation using Email Marketing

00:00

Online Reputation Management (ORM)

What is ORM, and How Does it Work?

00:00
Top Online Reputation Management Tools

00:00
Impact of ORM on Sales, Revenue, and Business Growth

00:00
ORM vs SMO

00:00
Dealing with Negative Reviews and Comments

00:00
Understanding User Behaviour

00:00
Online Reputation Management Strategies

00:00
Personal Branding

00:00
Press Release

00:00
Creating Review Magent

00:00
ORM Auditing and Parameters

00:00

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

Student Ratings & Reviews

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Level

Intermediate
Duration

90 hours
Last Updated

October 21, 2024
Certificate

Certificate of completion

A course by

datanalytics@gmail.com

Digital Marketing

Download Broucher

Course Curriculum

Introduction to Digital Marketing

What is Digital Marketing?

The Fundamentals of Digital Marketing

Scope of Digital Marketing in India & Globally

Latest Trends in Digital Marketing

Digital Marketing for Working Professionals

Digital Marketing for Startups

Digital Marketing for SMBs (Small & Medium Businesses)

Career Opportunities in Digital Marketing

Learning WordPress

What is WordPress?

Role of learning WordPress in Digital Marketing

WordPress.com vs WordPress.org

WordPress installation & Setup

Creating WordPress website & blog

Using Page builders

WordPress Themes & Plugins

Using WordPress for Blogging

Building WordPress-based eCommerce sites

Using WordPress for Different Websites

Search Engine Optimization (SEO)

What is SEO and why is it important?

Working for Search Engines

Introduction to SERPs

Different SEO Ranking Factors

White Hat vs Black Hat SEO

Understanding Google algorithm

On-Page SEO

Off-Page SEO

Technical SEO

Local SEO

Mobile-first SEO

Advanced Keyword Research

Google Search Console

SSL Certificate & Website Security

eCommerce SEO

SEO Reporting

SEO Case Studies

Social Media Optimization & Marketing

What is Social Media Marketing (SMM)?

What is Social Media Optimization (SMO)?

Understanding Different Social Media Platforms

SWOT Analysis

Content Strategies According to SM Platforms

Organic Reach

Optimizing Profiles on All Social Media Platforms

Lead Generation Using Social Media

Chatbots

Top Social Media Optimization Tools

Creation of Social Media Calendar

Understanding Client Projects & Requirements

Social Media Content Creation Tools

Rule of Consistency on Social Media

Finding Best Content Ideas

Social Media Best Practices

Influencer Marketing

SMO Report Creation

WhatsApp Marketing

Google Analytics 4

Introduction to Google Analytics

Working of Google Analytics

How to Set Up Google Analytics for Website

Understanding Reports and Data in GA

Google Analytics for SEO

Google Analytics for PPC

Important Metrics & Reports

Google Tag Manager (GTM)

Introduction to Google Tag Manager

How to Set Up Google Tag Manager

Using Google Analytics + GTM

Using Google Analytics + GTM

Tracking of Videos, Links, Elements, Scrolls

Tracking eCommerce Events

Facebook Pixel + GTM

Content Marketing

What is Content Marketing?

Types of Content Marketing

Google Tag Manager (GTM) 

Running App Install Ads 